Does Your Marketing Tone Match Your Brand - Personal Branding Blog - Stand Out In Your Career

Does Your Marketing Tone Match Your Brand - Personal Branding Blog - Stand Out In Your Career Tone is an important component of branding that can easily go awry. We think of branding as a way to define the uniqueness of a business, particularly in terms of attracting a target market. The brand is given a voice through tone. Elegant Eloquence Calligraphy and Curly Sue’s Curly Q Calligraphy offer the same services, and yet their names attract or detract potential clients. A customer needing handwritten invites to an exclusive business networking event is more likely to choose Elegant Eloquence Calligraphy than Curly Sue’s because the former has a professional tone. If Curly Sue wants to do baby announcements and other whimsical creations, her name is fine, but what if she wants to work with professionals? In that case, the tone created by her business name is out of line with her brand. Tone misalignment is a common problem for businesses, particularly if they don’t have a well-defined brand or are trying to attract too many markets. The best way to avoid this problem is by determining the tone you want to project and the impression you want the market to have of your business during the branding process. As you develop your brand, consider how your image and message convey your brand and make sure they match. A dark-colored website sets an appropriate tone for selling zombie-survival equipment, but doesn’t work very well for selling daffodils. Saying you offer personalized service, and then having an automated customer service system is out of sync as well. To develop your brand’s tone, you need to first know your value and uniqueness to the market, the market you want to attract and the words, colors and images that convey the message you want to use to attract your market. Tone isn’t just delivered through your name or web site design, it’s also conveyed through: Font and word choice Logos and graphics Color and design schemes Social media messages Customer service and emails Everything you use to promote your business needs to be checked to make sure it’s in line with the impression you want customers to have. If your goal is to attract serious professionals, all your materials need to have a serious professional presentation. If your business is radical or goes against convention, then your materials might have an edgier tone. Marketing is all about knowing your market, how your product or service will benefit the market, and then letting the market know you have a solution. Once you reach your market, you have only a few seconds to let it know you have the answer to its problem. Don’t inadvertently turn it away by having a tone that doesn’t match your brand image. Author: Leslie Truex  is a career design expert who has been helping people find or create work that fits their lifestyle goals since 1998 through her  website Work-At-Home Success. She is the author of “The Work-At-Home Success Bible” and “Jobs Online: How To Find a Get Hired to a Work-At-Home Job”. She speaks regularly on career-related topics including telecommuting and home business.

How to Interpret a Resume Writing Service Description

How to Interpret a Resume Writing Service DescriptionA resume writing service should have a service description that describes the type of resume writing services it offers. It is not uncommon for employers to ask about the types of writing they are looking for. A service can list its writing services in the description by saying, 'We have a one stop online resume writing service.'This service description will help potential employers quickly determine whether or not they should use the services of this company. They will also be able to find out what types of resume writing services the company offers and how easy it is to communicate with the company.A resume writing service should have a service description that states the kind of experience and training it provides. In addition, it should clearly state what types of materials they offer for resume writing. If the resume writing service offers its own unique writing tools, it should also provide samples of how those writing tools can be used.The site should also give examples of how the written work can be edited and how it is written. It should give examples of how they work with writing skills and how writing materials are used. This would provide prospective employers with the best idea of what it takes to complete a resume by a professional.A writing service should also provide advice on the types of resume writing needed. The writing service should give examples of different writing styles that can be used. It should list all of the writing styles that are available and all of the areas where the writing skills would be best used.It is important for the writing service to explain that you will receive an original work. The writing service should also explain that you will receive credit for your contribution to the project. It should also be noted that if you do not find a style or type of resume writing that you prefer or is ideal for your career that you have many options.The writing service should al so provide examples of how they can be used. These examples should show how the writing style can be used to write the most appropriate resume possible. The examples should be accurate and written for a specific industry.A resume writing service should provide its readers with a writing service description that clearly explains its services. This description should be included in the contact page of the company's website. In addition, the description should be included in any articles and resumes the company has on the Internet.

Summary Sunday Get Tech Savvy

Summary Sunday Get Tech Savvy In order to get ahead in job search and your career today, you MUST be tech savvy. This weeks roundup includes posts about LinkedIn ads, personal SEO strategies, designing your branded.me page and more! The Problem What will you do to ensure that you have all the right stuff for the types of roles you are looking for? Employers are still screaming they cant find the right talent for many jobs they are trying to fill. I know this seems hard to believe. But, part of the problem might be how you are communicating/writing about your skills. And the other part of the problem is, you may NOT have the right skills. Research by reading trade publications and/or industry newsletters, talk to people in your profession, talk to recruiters, read lots of job postings, look at LinkedIn profiles of people holding the role you are interested in. Prove Youve Got Tech Savvy You can provide evidence and proof of your technical skills and knowledge by putting them into action, but dont stop there. The internet is your new resume. Document and/or showcase youve USED the skills by provide proof in the form of video, written case studies, slide decks, presentations- produce something publicly shareable is the idea.

Expanding Your Empire What Are The Options

Expanding Your Empire â€" What Are The Options Building the business to the point where it is making a profit is something that should fill you with immense pride. However, it’s important to keep things moving in the right direction. When the timing is right, expanding the empire is crucial.   There was more than one option open when it came to building the empire, and there’s more than one option now you wish to expand it. Here are five of the best ways to make things bigger and better than ever.       Acquire A New Business Whether it’s buying a competing brand to incorporate it under the umbrella of your business or start a fresh idea doesn’t matter. Buying another business is a great way to expand your empire without having to start afresh. If you run an electrician firm, you could look at a commercial plumbing company for sale. It may be worth rebranding the new acquisition, or perhaps you’ll let things continue as they are. Either way, the extra source of revenue can work wonders. Go International If the business has started out as a success in the local area, it might be time to expand. While international online sales is clearly an option, it pays to have a presence in other countries too. Turning the company into a franchise is a fantastic way to do this without increasing your workload by any significant level. As long as you connect with the right people, additional profits will be assured. Even if you only take a low percentage, it’s a wonderful solution.     Take On More Staff It’s hard to increase the productivity without taking on extra employees. However, this can be quite daunting if you aren’t ready to increase the size of the office or working properties. Hiring remote workers is a great option, though, especially when you know how to manage freelancers in a winning fashion. So, if it allows you to take on more staff and complete more work, grab this opportunity with both hands. There’s nothing worse than missing the boat in this manner. Seek Crowd Support Money is usually the main obstacle standing in the way of your business and the prospect of expansion. Even with the success of your story so far, traditional lending might not be possible. If you look at crowdfunding, though, it may be possible to raise the funds from your customers and prospective new clients. Aside from clearing the financial hurdle, it can be the best way to secure interest in the new products or services that will be used in the expansion. Increase Customer Flexibility Everything you do in business should be geared towards the customer. Therefore, one of the best ways to expand the venture is to think about giving the option of splitting their payments over a plan. This will require using a credit agency to ensure that you avoid getting mistreated by dishonest clients. Moreover, it may be necessary to use a line of credit that is based on the invoices to maintain good cash flow. Get it right, though, and you’ll be destined for a smoother expansion. Job done.

Should You Relocate for a New Job

Should You Relocate for a New Job Getting a new job offer is exciting, especially if it comes with a significant salary increase. However, many executives only look at the size of the paycheck and don’t look at other aspects, especially if a job relocation is required. Sometimes a fresh start is exactly what an executive needs at some point in their career, but picking up and moving your family is easier said than done. Your professional resume writing service may help you land a new job in another city or state, but consider these points before you pick up and move. Consider The Cost of Living Understanding the cost of living in your new city will help you determine whether the higher salary is worth it. Many candidates find the higher salary is equivalent to the higher cost of living, making the move essentially a wash. Of course, everyone has their own reasons for wanting to relocate, and money may not be the only factor. You may be able to check the LinkedIn profile of other professionals in your field who live in your potential new city. Don’t hesitate to message them directly to get more information and make a new contact. Think About Your New Commute To Work If you don’t like spending hours every day commuting to work, then you need to consider your options. Check on public transportation, parking, high traffic areas and more. Some cities are known for having bad traffic, so you don’t want to put yourself in a situation where you have to sit in traffic for hours, especially if you don’t have to with your current job. Again, this is where checking in on the LinkedIn profile of another professional can help you gain a better understanding of the area. How Will Your Relocation Affect Your Family? No matter how effective you are at writing a professional resume and ultimately landing a new job, you need to consider how the job relocation will affect your family. If you are single with nothing to lose, then this may not be an issue for you. However, dealing with the stresses of moving can be difficult for a family. Whether it’s your spouse’s job considerations, children’s education or other points, be sure to cover all aspects so your family is comfortable with the move as well. Professional Resume Services is a professional resume writing service dedicated to helping executives land the jobs they desire. Relocating for a job is difficult on everyone, but many times the benefits outweigh the negatives. Be sure to contact us to learn more about writing a professional resume or for other tips about job relocation.

Life, Death and Writing Boss on Resume

Life, Death and Writing Boss on Resume The very first step in writing a cover letter should be mindful study of the work description. Reading content backwardsawkward and time-consuming though it could beis a fantastic way to catch minor mistakes that you may otherwise miss. Writing an entry-level resume is a task that everybody should understand how to address. In the event the reply to the questions results in a negative feeling, it's the right time to determine next actions. Resume objectives can be useful for employers to glance at before diving in your work experiences. Listing experience, skills, and education similar to the other applicants are not going to get you the job. Perhaps other more interesting opportunities may emerge from it, which usually means you ought to understand how to update your resume. Getting clear about your employment history is essential so you're offering a functional resume. The Fundamentals of Writing Boss on Resume Revealed At times, all it requires is you to change jobs into an enjoyable situation. If you work work that is repetitive, it is common to feel bored. Everyone can say which he or she excelled at their final job. Furthermore, you can look for waitress jobs on Monster. The 30-Second Trick for Writing Boss on Resume Your boss may ask you why you wish to leave, therefore the very last thing you wish to do here is to moan about your work or highlight any negative issues you have with the organization. Should he turn down your request for a personal reference it may not be because they don't want to write you one, it may be a bad time for you to have asked. He is hoping that, even though you still have an office and get a salary, you no longer belong to the company. Your upcoming boss wishes to understand how you intend to avoid the identical mistake from happening again. A career program should be held in your wallet because it is going to motivate you to continue pursuing the job. Learn about the three kinds of skills you may highlight and the way you are able to incorporate them into your resume. There are lots of basic kinds of resumes used to make an application for job openings.

These 5 Nonprofits Change The World - Work It Daily

These 5 Nonprofits Change The World - Work It Daily In recent years, the nonprofit sector has been one of the few highlights in the U.S. economy. Between 2001 and 2011, the number of nonprofits increased 25 percent; from 1.2 million to 1.5 million, according to the Urban Institute. In 2010, nonprofits contributed $779 billion to the nation’s gross domestic product. Nonprofits devote time and energy to addressing issues facing our society. Here are five nonprofits that are leading the charge to effect positive change in our communities, both big and small. These Nonprofits Change The World 1. Partners In Health Founded in Boston in 1987 by Dr. Paul Farmer, Thomas J. White, Todd McCormack, Ophelia Dahl and Dr. Jim Yong Kim, Partners in Health was developed to help deliver healthcare to communities in need and to support existing AIDS-related healthcare services. Clinics, health outreach worker training programs, mobile preventable disease screening units and schools benefit from these programs. In its early years, the organization also focused on improving healthcare conditions and combating drug-resistant tuberculosis in Haiti and Peru. The organization has since expanded its operations, providing medical services, including treatment for drug-resistant tuberculosis and HIV, to disadvantaged and at-risk residents of Kazakhstan, Lesotho, Malawi, Mexico, Navajo Nation, Russia, Rwanda, the United States and other countries as part of their partner projects. 2. Bill And Melinda Gates Foundation As the world's largest philanthropic organization, the Bill and Melinda Gates Foundation uses its $36.2 billion endowment in its quest to create an equitable global society. Launched in 1994, the foundation leads efforts to address challenges in education, health and nutrition. The United States program focuses on issues pertaining to public education such as preparing high school students for college and providing higher education scholarships. The Global Development program works to develop high-impact, sustainable solutions in developing countries to help people overcome hunger and poverty. And the Global Health program strives to improve health care conditions in impoverished nations through technology, methodology, and policy. 3. Wounded Warrior Project “To honor and empower wounded warriors” is the mission statement of the Wounded Warrior Project. Since 2002, the organization has striven to create welcoming and supportive public and personal environments for wounded service members returning from military service. To achieve these goals, the organization offers numerous programs for service members, such as continuing education, mental and physical health, mentoring, and support for families. As of March 2012, the Wounded Warrior Project had 15,557 alumni still actively engaged with the program, and as of December 2012, the Wounded Warrior Project had 26,424 alumni in total and 2,363 family members involved with the organization. 4. Invisible Children The organization behind last spring’s viral and controversial Kony 2012 campaign, Invisible Children is an organization dedicated to increasing international awareness of the Lord’s Resistance Army's activities in central Africa (massacres, mutilations and abducting children and forcing them to serve) and to bringing an end to the LRA’s use of child soldiers. Founded in 2004 by Jason Russell, Bobby Bailey and Laren Poole, Invisible Children employs a four-part model of media, mobilization, protection, and recovery. 5. World Wildlife Fund Launched in Switzerland in September 1961, the New-York based World Wildlife Fund is the largest conservation organization in the world, operating in 100 countries with 5 million international members. The WWF’s objective is to have humans cease harmful practices so that we may live in harmony with nature. The organization works to achieve this by concentrating its efforts in sustaining the Earth’s biodiversity and reducing mankind’s ecological footprint. Presently, the WWF is focusing on leading conservation efforts in the following 13 areas: the Amazon, the Arctic, China for a Global Shift, Climate and Energy, Coastal East Africa, Coral Triangle, Forest and Climate, Green Heart of Africa, Heart of Borneo, Living Himalayas, Market Transformation, Smart Fishing, and Tigers. In that same vein, the WWF’s most important goal is to conserve 15 of the Earth’s most ecologically important regions by 2020. This article was written by Social Media Outreach Coordinator Rebecca Lindegren on behalf of CAREEREALISM-Approved Partner, 2U â€" an education technology company that partners with institutions of higher education such as the American University, which provides an online Master of Arts in International Relations. Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!